The world of money and finance is constantly evolving, and in recent years, one of the most talked-about changes has been the rise of cryptocurrencies like Bitcoin and Ethereum. These digital assets, which exist only online, have gone from being a niche interest to a significant part of the global financial conversation.

In the dynamic landscape of the startup world, understanding clients is paramount. Startups often navigate uncharted territories, striving to carve out a niche, identify a specific target audience, and tailor their offerings to meet evolving needs. Traditional methods of client understanding—surveys, feedback forms, and basic analytics—while valuable, may fall short of offering a truly holistic view.